MBRF Literacy Challenge
Nadine Samra

Nadine Samra

Chief Business Officer, Weyyak by Zee Entertainment

Undertaking Weyyak’s Arabic digital business, Nadine Samra is responsible for the digital transformation in the Region. In recent years, Nadine has concentrated on developing, structuring and smooth operations of the complete digital business, especially video delivery to diverse devices through VOD Solutions. Nadine’s passions lie with creating digital experiences for mobile and web. She launched Weyyak in 2017, the Arabic OTT platform with over 15000 hours of Arabic and Indian dubbed into Arabic content. Nadine launched the OTT platform for Zee5 in 2018, that was designed to target South Asian Audiences with a large library of Indian Content and several original Zee5 productions for MENA regions. Nadine formerly served as Head of Digital Operations for MBC Group. She has led several digital businesses like ‘Shahid.net’ and ‘MBC.net’ and led them to success stories.