Fares Akkad is the Managing Director of META in the MEA region. Previously, he served as Director for Media Partnerships at META, overseeing the news team across growth markets (APAC, LATAM, and MEA).
Before his global role, Fares managed the Media Partnerships team in MEA, securing $45 million over three years for regional content. MEA now leads in this category for Facebook's ROI. He also played a crucial role in the 1Africa initiative, securing funding and resources for SSA. He is an active member of the MEA leadership team, sponsoring the D&I initiative.
Before Facebook, he excelled at MBC Group, growing the business 4X in five years and expanding Shahid, the world’s largest Arabic VOD platform.
With an academic background that includes biotechnology, information systems, and an MBA, Fares is fluent in English, Arabic, Spanish, and Portuguese.