Over the past 7 years, Thurayya Tabbara has gathered invaluable experience working across different functions and geographies of SAP. As a business innovation consultant at SAP’s New Ventures and Technologies unit based out of the HQs in Walldorf, Germany she takes part in shaping SAP's future innovation strategy and advising internal product teams on when and how to incubate innovation products and services in a fast and agile manner.
Previously, she took part in pre-sales and sales customer-facing roles, helping organizations across several industries in the UAE and Gulf markets drive business value through digital transformation and innovation.
Prior to joining SAP, Thurayya worked with startups’ accelerator programs and was coordinator for the Darwazah Center for Innovation Management and Entrepreneurship at the American University of Beirut.
She’s currently an MBA candidate at Mannheim Business School in Germany.