Knowledge Lounge is an initiative which targets all segments of society from various age groups, backgrounds and interests , to participate in meetings and discussions aimed at transferring and sharing specialists’ knowledge in various fields with members of the Knowledge Lounge, in addition to organizing a number of groups to cater to different levels and categories; to participate in reading and discussing various books and connect with their authors in order to establish the culture of reading and integrating it into daily life

Operating in the United Arab Emirates and other Arab countries, the initiative aims at:

1. Organizing knowledge sharing sessions with a number of specialists in various fields in order to transfer and share knowledge
2. Organizing interactive sessions that bring the members together with book authors and human development specialists to discuss their publications, exchange views and disseminate such content to the widest possible audience.
3. Promoting the culture of reading in families in general and increasing social awareness of the importance of reading.
4. Establishing reading as a daily practice, and seeking to transfer knowledge gained from discussions of books.