MBRF organizes interactive session to drive innovation and coordination among employees

Dubai, UAE, September 17 - 2025: Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) organized a brainstorming session for its working teams, under the presence of His Excellency Jamal bin Huwaireb, CEO of MBRF. The session brought together department heads and staff to chart a complete knowledge map of the Foundation’s activities and initiatives, while also designing a business model that fosters planning, evaluation, and coordination across different teams.

The session reflects MBRF’s dedication to improving staff management, promoting collective interaction in the workplace, and cultivating an institutional culture through active collaboration and creativity. Furthermore, it seeks to empower human capabilities through the exchange of expertise and ideas while nurturing teamwork skills. These efforts contribute to improving overall performance and support MBRF’s efforts to develop cutting-edge solutions that strengthen its position as a leading global hub of knowledge and future-shaping.

During the interactive session, the participants were divided into groups based on specific initiatives. Each group discussion focused on MBRF’s knowledge map across various sectors and the key components of its visual business model. The model consists of nine main elements, including customer segments, value proposition, channels, customer relationships, resources, activities and partnerships, revenue, and cost structure. This initiative underscores MBRF’s commitment to engaging employees from all divisions in decision-making and in shaping its future direction.